【管理信息系统课件】Winning Cmpetitive Advantages IT.pptVIP

Session 3-4: Winning Competitive Advantages with IT 1. Case Study: UPS 2. The key applications in business 3. Strategic Information systems 4. Summary of how IT can be used to implement Competitive Advantages 5. Discussion: IT is no longer important? SABRE Evolved 1960s, Began as inventory-management tool----technical change. By mid-1970s, as control centre----- flight resource planning, AA management change Installed SABRE terminal in travel agencies. As travel-industry distribution mechanism---- transform the marketing and distribution of airline services. Today, as electronic travel supermarket ----SABRE Travel Information Network. 1950s: TECHNICAL CHANGES Data Processing (DP) era 60s-70s: MANAGERIAL CONTROL Management Information Systems (MIS) era 80s-90s: INSTITUTIONAL CORE ACTIVITIES Strategic Information Systems (SIS) era * GROWING IMPORTANCE Evolve Role of Information Systems Strategic Role of Information Systems Strategic Information Systems: Can change goals, operations, products, services, environment TO gain competitive advantage Session 2: Winning Competitive Advantages with IT 1. Case Study: UPS 2. The key applications in business 3. Strategic Information systems 4. Summary of how IT can be used to implement Competitive Advantages 5. Discussion: IT is no longer important? BUSINESS LEVELS STRATEGY AND INFORMATION TECHNOLOGY BUSINESS LEVELS STRATEGY AND INFORMATION TECHNOLOGY VALUE CHAIN ANALYSIS: Highlights Activities that add Margin of Value to Product or Service DATAMINING: Analysis of Data to Find Patterns Rules to Guide Decision Making * Value Chain Model How Technology Support Value Activities How Technology Support Secondary Activities Firm-level Strategy and Information Technology(1) Optimum Operations Core Competencies: An activity at which a firm is a world-class leader, may include being the world’s best fiber-optic manufacturer, the best miniature parts designer, the best package delivery service, or the best thin film manufacturer. -