［房地产］东塘中环商业街策划报告(英文).doc

Guangzhou JiuFang Electronics Co., Ltd Business Plan Address: Rm605, Bldg B, Quanxin Business Center, 102 Liwan Road, Guangzhou, Guangdong Website: Contact: Wang Yonggang Tel: 020Mobile:April of 2004 Statement: This Business Plan is submitted under confidentiality, the content of which is completely genuine and reliable. The author reserves the proprietary rights of the Business Plan. Without permission, nobody shall in any manner reproduce, use, copy or distribute this Business Plan. Contents 1. Overview 1 2. Description of Company 2 2.1 Company Background 2 2.2 Company Purpose Strategic Objectives 3 2.3 Company Status Quo 3 2.4 Key Positions in Company 4 2.5 Partners 5 3. Description of Products 6 3.1 Products Technology 6 3.2 Advantages of Products 8 3.3 Technical Advantages Holding Strategy 10 4. Market Analysis 12 4.1 Market Scale 12 4.2 Description of Market Segmentation Customers 14 4.3 Analysis of Competition 16 4.4 SWOT Analysis 18 4.5 Entry Barriers 18 4.6 Analysis of Risks 19 5. Market Strategies 20 5.1 Target Market 20 5.2 Market Positioning 21 5.3 Pricing Strategies 21 5.4 Sales Channel 22 5.5 Advertisement/Promotion and PR Activities 23 5.6 Sales Target Cost Budget 23 6. Production Operation Management 25 6.1 Production Operation Flow 25 6.2 Infrastructure Equipments 25 6.3 Analysis of Production Cost 26 6.4 Implementation Plan 27 6.5 Environmental Influence Quality Control 27 7. Organization Structure Personnel Management 28 7.1 Organization Structure 28 7.2 Personnel Arrangement Salary Plan 29 8. Capital Demand 31 8.1 Financing Plan 31 8.2 Use of Funds 31 8.3 Repayment Plan 32 9. Financial Analysis 32 9.1 Basic Assumptions 32 9.2 Financial Indicators 33 9.3 Financial Statements 33 9.4 Sensitivity Analysis 34 Overview This project is made on the basis of present Guangzhou Jiufang Electronics Co., Ltd. Guangzhou Jiufang Electronics Co., Ltd is specialized in research, development, production and sales of laboratory