酒店用品公司品牌竞争力研究毕业论文.doc

毕 业 论 文 作 者: 学 号： 教学点: 专 业: 工商管理 题 目: 扬州两面针酒店用品公司企业 品牌竞争力研究 毕 业 论 文 中 文 摘 要 摘要：随着市场化、科技化、专业化的不断推进与发展，品牌逐步成为各个企业成功的关键因素，一个好的品牌不仅仅为公司带来良好的声誉，带来更多的市场份额，更多的销售收入，同时给了客户更明确的选择目标，为客户带来更优质的产品。毕 业 论 文 外 文 摘 要 Title Yang Zhou Liangmianzhen Hotel Thing Limited company Enterprise brand competitive power research Abstract Along with the marketability, the science and technology, the specialization advance unceasingly and develop, the brand becomes each enterprise successful key aspect gradually, a good brand not only brings the good prestige for the company, brings the more market shares, the more sales revenues, have simultaneously given the customer more explicit choice goal, brings a higher quality product for the customer. The brand mold, the brand image can lead the business economic the development, the brand competitive power has been not allowed to neglect. This article through introduces and the sales way to the Yang Zhou Liangmianzhen Hotel Thing Companys service proposed that the brand in enterprises importance, conducts the research to the brand competitive power, proposes the deficiency, in the enterprise development process target-oriented proposed that the enterprise can enhance the brand competitive power in the management process the limelight, through governments achievement with enterprises achievement, enables the enterprise to be able to obtain the superiority in the brand competition. Keywords Yangzhou Liangmianzhen Hotel Thing Company Brand Competitive power  目录 1 绪论..............................................................1 1.1 选题背景........................................................1 1.2 本文框架........................................................1 2 我国酒店用品企业品牌竞争力通常面临的问题..........................2 2.1 品牌竞争力的定义................................................2 2.2我国酒店用品企业的一般特点......................................2 2.3我国酒店用品企业品牌竞争力建设面临的问题........................3 2.3.1品牌意识的淡薄................................................