3-《战略管理》战略匹配.pptVIP

战略管理Strategic Management 马连杰 教授 华中科技大学公共管理学院 Lma04@mail.hust.edu.cn 2005年秋季 第三章 战略匹配 Strategic Match 内外条件的分类 Classification of Internal and External Conditions 优势Strengths: 竞争优势 competitive advantage+stable and healthy internal atmosphere（稳定、健康的条件）. 弱势Weaknesses: 竞争弱势competitive disadvantages+an unstable and unhealthy internal atmosphere（不稳定的内部条件） 一、优势和弱势Strengths and Weaknesses 1. 优势Strengths (1) 核心竞争力Distinctive competency (leverage): product design, low cost, high efficiency, leadership in product innovation, ability to influence legislation, control of cost and other, massive availabi