凡客诚品全民营销策略探究毕业论文.doc

凡客诚品全民营销策略探究 摘 要 近几年，国内的电子商务市有了跨越性的发展，在电子商务发展如此迅猛的网络时代向更高的高度，电子商务企业模式上寻求新路径研究和评价B2C企业的有着重要的理论与现实意义。互联网时尚品牌凡客诚品推出的社区化网购平台 “凡客达人”，，。本文。简述了。Investigation on The Nationwide Marketing Strategy of Vancl ABSTRACT In recent years, the domestic e-commerce market has developed leapingly, a large number of the e-commerce businesses has emerged. E-commerce businesses brings Internet users shopping convenience, at the same time it increases enterprises investment and cost in many fields, such as brand-building and network marketing. The new situations that The development of Internet applications, in-depth application of the Internet users on the Internet and marketing theory and practice coming out one after another make how do the E-commerce companies carry out the marketing strategy in a better way become an important factor affecting the development of enterprises. In the Internet Age where electronic commerce has developed rapidly, if the e-commerce enterprises want to get a higher height, they must seek new paths in marketing mode. So the research and evaluation of B2C business marketing strategy has important theory and practical significance. The nationwide marketing strategy of the fashion Internet brand Vancl has launched community-based online shopping platform-Vancl Star. It is not only a new exploration of e-commerce into the community-based platform, but also a new attempt of marketing models for e-commerce businesses. The paper analyses Vancl nationwide marketing strategy, based on the theory related to e-commerce network marketing and the existing examples of the development of community-based e-commerce at home and abroad. The first chapter outlines the study in this article, the purpose and significance of research ideas and methods. The second chapter talks about environment of Vancls nationwide marketing strategy from the point of macroeconomic environment, the micro-environment, as well as competition in the industry respectively using PEST analysis five