一个case介绍分析的过程.docxVIP

Strategic Management Case AnalysisAbstract This is the first part of an article dealing with the complexities of case analysis in strategic management courses. This, the first part of the article, is concerned with the analysis of an industry. The second part of this article is concerned with the analysis of a firm in this industry.? /~bquest/2002/strategic2.htmGo to the second part: Firm AnalysisOne of the primary functions of strategic management is to serve as a cap-stone course integrating the material students have accumulated throughout their course of study within a business school. There is a need for instruments that will provide the necessary integration and opportunity for application of the knowledge they have acquired in previous courses. There is also the reality that students do not remember all that they should from previous courses. Equally important is the necessity to impart the basics of strategic management as a discipline in its own right. It is the theoretical foundation of strategic management that provides the rational for the integration.The purpose of this article is to provide an outline for analysis of an industry based on Porter’s (1980) framework. Included are notes for instructors to further explain the relevance of certain section and some of the problems that can be expected. The author uses this method at both the undergraduate and graduate levels. The only difference between the course for the undergraduate and the graduate is that graduate students are expected to show more sophistication in their presentations.This paper takes the view that strategic management is a cap-stone course intended to integrate the material students have accumulated throughout their course of study within a business school. Strategic management is, in fact, the only course that has as its stated purpose the integration and application of key management concepts. Normally, students are expected to have a working knowledge of the primary business managem