连锁超市商品配送策略的研究.docVIP

连锁超市商品配送策略的研究 摘 要 商品配送是随着市场成长的一种必然的市场行为，是伴随着生产和流通的发展而不断发展起来的，而连锁超市的配送正是其中的一种具有统一性、规范性、和特殊性的商品配送。连锁超市配送的发展对我国零售业传统的销售方式，既是一种突破也是一种挑战，配送 ... p摘nbsp;nbsp; 要br / 商品配送是随着市场成长的一种必然的市场行为，是伴随着生产和流通的发展而不断发展起来的，而连锁超市的配送正是其中的一种具有统一性、规范性、和特殊性的商品配送。连锁超市配送的发展对我国零售业传统的销售方式，既是一种突破也是一种挑战，配送是连锁经营的纽带,是发展连锁超市的关键之一。然而在快速发展的同时,我国连锁超市的物流却暴露出成本高、效率低、现代化水平低以及物流模式落后等缺点,这些缺点已经成为了制约连锁超市行业进一步发展的ldquo;瓶颈rdquo;。本文通过物流配送的重要性及在连锁超市中的产生，通过对国内外连锁超市的配送发展状况及配送模式的现状进行分析,指出了我国连锁超市配送模式中存在的问题，并借鉴国外连锁超市的成功经验选择适合中国连锁超市发展的物流配送体系,最后提出解决的可行方案。br / br / 关键词：连锁超市；配送；对策；配送中心br / br / The distribution strategy of supermarket chain br / Abstractbr / Goods distribution is an inevitable market behavior which is accompanied with the market, also continuously developed with the development of production and circulation, and the distribution of the supermarket chain is one uniform, standardized, and specificity distribution of merchandise. The development of distribution in supermarket chain is not only one breakthrough but also one challenge to our traditional retail industry; distribution is the tie of the market chain operation, and the key technology of it. While with the high development, the logistics of supermarket chain in our country is exposed high cost, low efficiency, low modernization and old-fashioned delivery pattern, and so on, and these weak points now have turned to the bottleneck of the supermarket chain. In the article, through analyzing the importance of distribution and the source in the supermarket chain, the current situation of distribution and the style of distribution at home and abroad, pointed out that the problems of the distribution pattern of supermarket chain in our country, and reference to the foreign successful experience to choose the best distribution system, and then bring out one excellent develop pattern to solve the problems of our distribution in the end. font color=#9a9a9a/font br / br / Keywords: supermarket chain, distribution, problems of distribution, strategy, distributio