服装行业供应链研究.docVIP

编 号： 审定成绩： 重庆邮电大学 毕业设计（论文） 设计（论文）题目： 单 位（系别） ： 经济管理系 学 生 姓 名 ： 专 业 ： 班 级 ： 学 号 ： 指 导 教 师 ： 答辩组负责人 ： 填表时间：年月 重庆邮电大学教务处制 [2] 将长兵，白丽君.供应链理论技术与建模[M].北京：中国物资出版社，2009.1[3] 计国军.闭环供应链下的配送和库存理论及应用[M].北京：中国物资出版社， 2007.[4] （澳，加托纳编著）王海军，马士华，张祥等译.供应链管理[M].北京：电子工业出版，2004.4 指导教师签字： 年 月 日 教研室主任签字： 年 月 日 备注：此任务书由指导教师填写，并于毕业设计(论文)开始前下达给学生。 摘 要 【关键词】供应链品牌运营商发展方向  ABSTRACT The apparel industry, as Chinas traditional industries, in recent years, rapid development, in the clothing industry, the process of evolution, product supply chain in the clothing industry plays a vital role . This paper first on the countrys garment industry products supply chain, and then leads Chinas apparel industry supply chain model of the four stages of development, that is, from Production and marketing mode to wholesale agents, the OEM franchisee model and to present the most advanced Brand operator model. Then on I had the apparel industry supply chain issues and strategies, such as supply chain are imperfect, information communication is not smooth. Turn on the apparel industry to improve supply chain optimization: a solid supply chain dynamic alliance, good smooth transmission of information, establish new supply chain system.Then I adopt the model of the brand operator of the pioneers ITAT in the procurement of links, logistics and distribution sectors, terminal sales links and information-sharing links to the four areas of the specific analysis. Finally, the brand operator model leader and ZARA and HM clothing enterprises in the two models have made under the brand and the development of model operators of the pioneers ITAT members of the international brand clothing stores Comparative Analysis of the model of Chinas garment industry supply c