全国2011年1月高等教育英语写作基础自考试题2.docVIP

西华师范大学 高等教育自学考试本科毕业论文 作 者：张 容 院 系：外国语学院 专　　业：英语教育 准考证号：130410326330 日 期：2012 年 3 月 Language of Advertisement Zhang Rong March 2012 Outline. 1.?Introduction?. 1.1?Rationale?of?the?study.? 1.2?Definition?of?advertising?. 1.3?Focus?of?the?present?study.? 1.4?Sources?of?data.? 2.?Lexical?features.? 2.1?Classification?of?advertising?and?its?audience?. 2.2?Similarities?at?the?lexical?level.? 2.3?Differences?at?the?lexical?level. 2.3.1?Selection?of?Adjectives.? 2.3.2?Compound?words.? 2.3.3?Use?of?pronouns.? 3.?Syntactical?features.? 3.1?Similarities.? 3.2?Differences.? 4.?Discourse?feature