新职业英语基础篇 Unit 5.doc

Unit 5 Trade Teaching objectives: 1) To grasp the main idea and structure of the text; 2) To master the key language points and grammatical structures in the text; 3) Reading strategy and methods 4) Sales promotion methods Teaching contents: Reading A B Teaching focuses: 1) the main idea of the reading A B; 2) the key language points and grammatical structures in the text; 3) Sales promotion methods Teaching methods: Task-based Approach; Communicative Language Teaching; Activity Teaching Approach; Question-answer Teaching Approach. Teaching aids: blackboard, multimedia, tape Teaching procedures: Step 1 Greetings and revision 1) Check the homework 2) Dictation (Unit 4) Step 2 Warming-up 1) work in pairs. Ss read Warming-up Task 1. 2) Ask Ss to match the slogans with the pictures. 3) Discuss: Please tell where you have seen or heard the above slogans. Discuss with your partner and list three places. Suggested answers: poster, newspaper, TV commercial, outdoor signs, etc. Background information 1. What is a slogan? A slogan is a memorable motto or phrase used in a political , commercial , religious and other context as a repetitive expression of an idea or purpose . slogans in advertising are claimed to be the most effective means of drawing attention to one or more aspects of a product . 2. Company introduction Nike Inc. is a major publicly-traded sportswear and equipment supplier based in the United States. it is the world’s leading supplier of athletic shoes and apparel(服装) and a major manufacturer of sports equipment . 3. Apple Inc., is an American multinational corporation with a focus on designing and manufacturing consumer electronics and software products. 4. Panasonic is an international brand name for Japanese electric products manufacturer 5. Matsushita Electric Industrial Co., Ltd. Under this bran