2009年杭州市创e时代主题公寓建议书.doc

目录摘要·······································································2前言·······································································3第一章投资环境分析1.1政治法律环境要素（Political Factors）································41.2经济要素（Economic Factors）·········································41.3社会与文化要素（Social cultural Factors）····························51.4科技要素（Technological Factors）····································6第二章 区域概况 2.1区域区位····························································72.2区域概况 2.2.1交通状况······················································8 2.2.2周边市政配套设施··············································8 2.2.3产业支持······················································9 2.2.4周边环境······················································10 2.2.5土地情况······················································10第三章 区域SWOT分析3.1优势（Strength）·····················································133.2劣势（Weakness）·····················································143.3机会（Opportunity）··················································143.4威胁（Threat）·······················································14第四章 区域市场分析4.1区域市场供给分析4.1.1区域楼市概况··················································154.1.2类比楼盘分析··················································164.2区域市场需求分析4.2.1总体需求分析··················································174.2.2客群需求分析各区块客群特征分析······································20 九堡区域客群分析········································21第五章 区域市场定位························································22第六章 研究结论···························································· 24后记········································································ 27摘要随着杭州市“1500亿决战东部”规划的开展，九堡作为未来城市两大核心区块（新武林商圈、钱江新城）、两大副城（临平副城、下沙副城）之间的中心地带，其区位优势已日益凸显。据杭州市规划，未来包括九堡在内的杭城东北区域将形成近40万人口的居住区，而九堡正处于该区域的中心位置，势必成为未来城市的热点地区之一。作为“城市东扩”的排头兵，九堡定位为一个融合乡村自然和都市文化特征的新都市主义居住中心。以江干区科技园区为主要载体的城市工业，以四季青为商业航母的商贸物流，和以“东街6号·艺术空间”为起点的文化创意产业，已成为九堡的支柱产业。由此产生的是大量的居住需求，因此我们将