贝塔斯曼案例分析.pptxVIP

The end, also the startThe internet, and more From the deconsolidation of the book club in china Background：13 years in China 1994Come to the Chinese market1997Set up the call centre of about 20 persons2002Changes in senior leadership2003The peak of the turnover of 150 million RMB2003.12Get the License of book retail by investing a book ltd2005.5Establish a joint venture to get the license of book wholesale2006Shut down more some bookstore and turn to “store in store”2008.6Shut down the book retail store2008.7Stop the book club 2008.7 Shut down all the bookstoreMarket Structure and Technology