尼尔森：2012年社交媒体使用报告完整版(英文).pdfVIP

STATE OF THE MEDIA: THE SOCIAL MEDIA REPORT 2012 SOCIAL MEDIA IS COMING OF AGE Social media and social networking are no longer in their infancy. Since the emergence of the first social How is social media impacting marketing? media networks some two decades ago, social media has continued to evolve and offer consumers around the world new and meaningful ways to engage with the people, events, and brands that matter SOCIAL WORD-OF-MOUTH to them. Now years later, social media is still growing rapidly and has become an integral part of our Social media enables consumers to generate and tap into the opinions of an exponentially larger daily lives. Today, social networking is truly a global phenomenon. universe. While word-of-mouth has always been important, its scope was previously limited to the people you knew and interacted with on a daily basis. Social media has removed that limitation and What’s driving the continued growth of social media? given new power to consumers. MOBILE HYPER-INFORMED CONSUMERS More people are using smartphones and tablets to access social media. The personal computer is still Social media is transforming the way that consumers across the globe make purchase decisions. at the center of the social networking experience, but consumers are increasingly looking to other