基于市场细分原理的我国农产品出口结构研究.docVIP

题 目： 基于市场细分原理的我国农产品出口结构研究 院系名称： 专业班级： 学生姓名： 学 号： 指导教师： 教师职称： 摘 要 加入WTO后，中国农产品在挑战中发展了自己，农产品出口取得了不错的成绩。但是，我国农产品出口仍然存在许多问题，例如，整体竞争力不足问题，特别是出口产品结构单一问题。所有这些问题都严重阻碍着我国农产品出口的进一步发展。 在解决我国农产品出口问题上，以市场细分为原理、基础的研究开展的较少，本文系统、全面、科学地论述了关于以市场细分原理为基础，对我国农产品出口结构优化的分析及所面临的问题。 笔者通过对我国农产品出口结构的研究分析，以多年数据为基础，对我国农产品出口的主要市场，出口的主要产品，我国农产品出口特点，以及出口结构的主要问题进行总结。在这个基础上，引入营销中最重要的市场细分理论。通过对我国农产品出口现存问题的研究，引入市场细分——这一市场营销中最为有力的驱动因素。 然后对市场细分在我国农产品出口中的运用模式进行研究分析。采用理论和实际相结合的方法，即用市场细分理论对我国农产品出口的现状和问题进行理论分析，并结合我国实际情况提出合理的解决方案，提出以市场细分为基础的营销模式，进而解决问题。最后，验证市场细分后我国农产品的出口结构。通过验证对我国农产品的出口结构进行优化、调整。 关键词： 农产品 出口结构 市场细分 Title Research of the structure of Chinese Agriculture Product Exportation, basing the theory of Market Segmentation Abstract After participated in WTO, Chinese agriculture product exportation had developed itself by the competition and had got the not bad results. However, there are some problems existing in the exportation of Chinese agriculture product, for instance, insufficient entirety capacity of competition and the unitary exportation. All of the problems will impede the further development of Chinese agriculture Exportation. To the problem of Chinese agriculture product exportation, there only has little issue or essay, which based on the theory of market segmentation. In this article, the analyses of optimizing the structure of Chinese agriculture product exportation and the future problems have been discussed systemically and comprehensively. Based on the past records, the author conclude the major market of Chinese agriculture product, main agriculture product, the characteristics of Chinese agriculture exportation and the main existing problems of Chinese agriculture exportation through the analysis of the exportation structure. Moreover, citing the theory of Market Segmentation, the author reanalyzes the existing problems of Chinese agriculture exportation by the powerful driven