基于体验的历史类博物馆游客满意度研究——以河南省博物院为例.doc

题 目: 基于体验的历史类博物馆游客满意度研究 ——以河南省博物院为例 院系名称： 专业班级： 学生姓名： 学 号： 指导教师： 教师职称： 摘 要 博物馆旅游是近几十年来国内外逐渐兴起的一种新兴旅游形式，它使得旅游活动由一般的游览观光上升到高文化含量的游憩活动。文istory Museum Based on Tourism Experience : A Case Study on Henan Museum Abstract Museum tour is domestic and international gradual in the last several decades rise of a kind of newly arisen tour form，It make tour activity from general of tour sightseeing ascension arrive high the recreation activity of the cultural content.But aim at the tourist satisfaction in museum of research also more and more value， people pass various correspond point to come to study， expectation exaltation the satisfaction.But in fact， the tour experience be with satisfaction closely-related， they have particular of relation. ain contents of the text include:Set out from the current research present condition， arry on a define to the connotation of Tourism experience and tourist satisfaction ，immediately after at other scholar research of foundation top the establishment tourist satisfaction of the history museum drive model， and assurance satisfaction of the history museum drive the index sign system of model， among them include three big and second class index signs and ten x-rated index sign. Immediately after carry on a substantial evidence research to the river south museum and usage SPSS13.0 software analysis according to experience of the circumstance of tourist satisfaction of the history museum， and put forward on this foundation according to experience of satisfaction of the history museum promote strategy. Textual research result:(1)Establishment tourist satisfaction of the history museum drive model;(2)Analysis tourist satisfaction of the history museum drive the relation of of each main factor of model index sign;(3)Study the river south promote of the museum tourist satisfaction strategy. Key Word