2012年度上海大众CROSS_POLO_全国巡展活动方案中英版最终.ppt

New Cross Polo 全国巡展活动方案New Cross Polo National Road Show Plan2012/03/06;Cross Polo巡展目标 Cross Polo Road Show Objective;产品精髓 Product Essence; Cross Polo 无视边界 Step out the Boundaries ;“橙” “Orange”;;颠覆传统 Subvert Tradition;巡展将Cross Polo 线上传播中主推的Sin City黑白风格与“橙”色进行CROSS有机组合，让消费者通过视觉印象与互动体验深度记忆Cross Polo“无视边界”品牌理念。 The road show combined Sin City style with “Orange” color, let consumers remember Cross Polo “Step out the boundaries” concept deeply through visual expression and interactive experience.;无视边界 全”橙”来袭 Step Out The Boundaries, “Orange” Attack;;Cross Polo巡展展台设计 Stand Design;山东;;Cross Polo巡展展台设计 Stand Design;Cross Polo巡展展台设计 Stand Design;Cross Polo巡展展台设计 Stand Design;Cross Polo巡展展台设计 Stand Design;Cross Polo巡展展台设计 Stand Design;Cross Polo巡展展台设计 Stand Design;Cross Polo巡展展台设计 Stand Design;Cross Polo巡展展台设计 Stand Design; 结合漫画情节，投影STOP MAN 在门帘上，出口展示CROSS POLO 。 Project stop man on the curtain, show Cross Polo on exit ;Cross Polo巡展展台设计 Stand Design;;全“橙”相约 “Orange” Date;本次巡展以跨界为主要诉求元素，在整个展台的布置上、运用上都将围绕跨界展开， Cross as main appeal element, the whole stage will around cross theme 现场主要以静态的跨界体验为主，上演一场完美的跨界视觉盛宴 Mainly static cross experience, a perfect visual feast 让来宾进一步感受到Cross Polo所带来的全新“跨界”理念 Let guests feel new “Cross” concept brought by Cross Polo 本次巡展将结合跨界，体验跨界 The Road Show will combined with cross and cross experience;赏车：其它时间为观众自由赏车 Car-appreciation: other time is free car-appreciation time;; 定点舞蹈引爆全场： （一天2场） Fixed-point Dance (2 dances/day) 全场共设15人，安排于贴近舞台的人群中 Arrange 15 people in the crowd close to the stage 定点演出；2pm 、6pm各一场（15分钟/场） Fixed-point performance: 2pm and 6pm(15 minutes) 全体舞者脱下外套后，均身着橙色系服装 Dancers take off coat, show orange clothes 当Orange man将手势指向舞者时，预示表演节点到，此刻隐藏于人群中的舞者开始陆续秀舞蹈, 其它舞者随之爆出呼应，宣泄着张扬的青春活力和无穷创意,舞蹈结束人群消失 Dancers begin to dance with New Cross Polo engine sound 舞者根据不同的音乐节奏、音乐曲风变换舞蹈动作，最终定格于某个动作 Dancers change positions according to different music rhythm, finally freeze to one ac