市场营销课件22-bivariate stats.pptVIP

Exploring Marketing ResearchWilliam G. Zikmund Chapter 22: Bivariate Statistics- Tests of Differences  Copyright ? 2000 by Harcourt, Inc. All rights reserved. Requests for permission to make copies of any part of the work should be mailed to the following address: Permissions Department, Harcourt, Inc., 6277 Sea Harbor Drive, Orlando Florida 32887-6777 Common Bivariate Tests Differences Between Groups Contingency Tables Cross-Tabulation Chi-Square allows testing for significant differences between groups “Goodness of Fit” Chi-Square Test Chi-Square Test Degrees of Freedom D.f.=(R-1)(C-