Stylistic feature of English in advertising毕业论文.docVIP

Acknowledgements In writing this paper, I have benefited from the presence of my classmates. They generously helped me collect materials I needed and gave me many invaluable suggestions. I hereby extend my grateful thanks to them for their kind help, without which the paper would not have been what it is. Particularly, I am deeply indebted to my supervisor Shen Qi, for his constant encouragement and guidance. He has walked me through all the stages of the writing of this thesis. Without his consistent and illuminating instruction, this thesis could not have reached its present form. I also wish to sincerely thank my friends Miss Shen Chunlan and Miss Liu Lingling, whose brilliant ideas and perceptive observations have proved immensely constructive. Thirdly, my thanks would go to my beloved family for their loving considerations and great confidence in me through out these years. They always share my weal and woe. I feel much grateful and want to share my achievement with them. Lastly, none of this would have been possible without the help of those individuals and organizations hereafter mentioned with gratitude: our school library and its staff, the library of Henan University of Technology. Abstract Nowadays advertising has penetrated into every corner of our life as its transmitting media in many forms: newspaper, magazine, TV, radio as well as network. The goal of advertising decides its language to be simple and direct, distinct from the characteristics of other discourses. Thus an analysis on the linguistic features of advertising English in the linguistic field is worthwhile. Under such circumstances, a study on the linguistic features of advertising English will have practical effects on the composing and translating work of the copywriters. This paper presents an analytical study of the language features of English advertisements at lexical, syntactic and discourse levels. It is hoped that through the detailed survey of three types of ad