【精品英语论文】--从文化价值观的角度谈中美商业广告.docVIP

绵阳师范学院 本科生毕业论文(设计) 题 目 On Chinese and American Commercial Advertisement Translation Techniques  from the View of Cultural Values 从文化价值观的角度谈中美商业广告 翻译技巧 专 业 英 语(师范方向) 院 部 外国语学院 学 号 200701420517 姓 名 罗淑连 指导教师 费天响 讲师 答辩时间 二○一一四月 论文工作时间：2010年7月 至 2011年月Techniques from the view of Cultural Values Undergraduate: Luo Shulian Supervisor: Fei Tianxiang Abstract: Along with the profound development of world economy and China’s opening to the outside world, China and America keep an increasingly close relationship in the economic field. Undisputedly, commercial advertisement plays an irreplaceable part of the process of purchases and sales. However, owing to the cultural values difference between China and America, the advertisers should take the cultural characters and audiences’ mentality into careful consideration. Therefore, appropriate commercial advertisement translation becomes particularly important nowadays. For the sake of improving the quality of commercial advertisement translation and making contribution to expanding the market, the writer of this paper makes a research on the inner link between commercial advertisement language, commercial advertisement translation and culture from the point of cross-culture. Based on the origin of the different culture and the core cultural values differences in commercial advertisement translation in China and America, the writer sets about explaining the advertisement translation techniques—domestication and foreignization, then make an analysis into the relationship of them and presents their practical application in commercial advertisement translation under the different cultural value background. Finally the writer points out the main trend of translation techniques in modern commercial advertisement translation by using some examples. Key Words: cultural values; commercial advertisement translation techniques; domestication and foreignization Contents 1. Introduction 1 2. Rela