2010中国传媒行业新闻汇总 (media industry).pdf

Content Chinas ad industry grows 30% on average annually 1 What is Holding Back Digital Advertising Adspend in China? 2 Advertising industry optimistic about 2010 4 Advertising: Chinas Marketers Scramble for TV Time 8 Analysis: Chinas Internet industry to see new round of listings 10 Leading Chinese video website Tudou files for $120 million IPO12 China-based Internet TV company Y files for $150 million IPO12 Alibaba Profit Beats Estimates on Customer Spending12 Tencent Profit Rises 52% on China Online Games Sales 14 Apple Eyes Acquisition of Chinese Software Firm HandSeeing 15 Large-scale online games in China reached 69 million users to the rapid growth of casual games16 China online games market to hit $9.2B in revenues by 2014 17 Movie industry booms with estimated 10 bln yuan revenue in 2010 18 Movie theater building boom 19 Making movies and more money22 On Location with Chinas Movie Industry 25 China film copyright org to tackle piracy28 Hong Kong Filmmakers Eye Chinas Larger Audiences 28 Movie makers get more focused31 China 3D Digital Brings 3D Movies to China Market 33 Film Industry Explores Ways to Bridge Gap Between China, U.S. 35 Animation industry to touch $253 Million by 2013 38 PRC Animation Industry and Industrial Policy: Sometimes You Lose Some 38 Animation industry in Japan and China 40 Animation industry develops in China 42 China’s Unreasonable Auto Industry Demands42 China to become film production powerhouse 43 China plans to make more films, build theaters 44 China film Aftershock rules domestic box office 44 Film industry thriving, eyeing interactive future45 China movie industry to overtake Hollywood in three decades 48 Chinas ad industry grows 30% on average annually 15:47, October 18, 2010 The average annual growth of Chinas advertising industry stood at nearly 31 percent and the advertising industry has become one of the fastest growing industries in China, said Liu Fan, deputy director of the State A