【毕业论文】导游人才流失的原因与对策分析-以广东熊猫国际旅行社为例.docVIP

毕业设计（论文） 题目： 导游人才流失的原因与对策分析 ——以广东熊猫国际旅行社为例  导游人才流失的原因与对策分析 ——以广东熊猫国际旅行社为例 摘要 21世纪的旅游企业之间的竞争归根到底是导游人才的竞争，导游人才是旅游业的灵魂，对旅游企业的发展有非常重要的作用，然而导游人才的流失必然会给旅游企业带来很大的冲击。目前，我国导游队伍的规模已得到较大的发展，但质量上不容乐观，优秀导游人才稀缺成为各地旅游业的普遍现象。所以我国的旅游业呼吁大规模发展高素质导游人才。如今，旅游业是我国国民经济发展的重要力量，但是同其他行业比较，旅游业的总体竞争能力较弱，尤其是导游人才流失问题比其他行业更为严重，在一定程度上已经严重影响了旅游业的健康稳步发展。本文以广东熊猫国际旅行社为例，从不同角度对旅行社人才流失的原因进行分析，分别从社会经济因素、公司组织自身因素以及人才自身因素三个方面，探讨国内旅行社应对导游人才流失的对策。导游人才流失率高，不利于培养高水平导游人才。本文旨在分析导游人才流失率过高现象产生的原因，并提出一些对策和建议，借此以引起业界的关注。从而达到有效改善导游人才流失现状的目的，促使我国旅游业能走上更快更优质的发展之路。 关键词：人才流失；广东熊猫国际旅行社；对策  THE ANALYSIS OF CAUSES AND STRATEGIES OF BRAIN DRAIN IN GUIDE—BASED ON RESEARCH ON GUANGDONG NANHU TRAVEL AGENCY ABSTRACT The competition between 21st centurys tourism enterprises ,in the final analysis, is the tour guide talent --the soul of the tourism enterprises.It paly a very important role on the development of tourism enterprises . However, Loss of talent will inevitably bring a great impact to the tourism enterprises .At present, the size of tour guides has a great progress, but the quality is not optimistic, the scarcity of outstanding talent has become a common phenomenon in tourism enterprises. Therefore, tourism enterprises in our country called for large-scale development of high-quality tour guide talent.Today, tourism is an important force in the development of our national economy, but compared with other industries, the overall competitiveness of the tourism enterprises is weak, especially the loss of the tour guide talent is more serious than other industries, to a certain extent, have a serious impact on the healthy and steady development of tourism enterprises. In this paper, as Guangdong Nanhu International Travel for an example, to analyze the reasons of the loss of the talent from social economic factors, the company organiseown factors and human factors,to explore good coun