外文翻译--移动电子商务的采纳和应用：信息处理视角.docVIP

毕业论文（设计） 外文翻译 外文原文 The Adoption and Use of Mobile Commerce: an Information Processing Perspective Kongchun Chen School of Business Renmin University of China Beijing, China chenkongchun@ Shan Wang School of Business Renmin University of China Beijing, China shanwang@ Yanli Pei School of International Business Beijing Foreign Studies University Beijing, China peiyanli@ Abstract—Due to its potential to drive the next wave of ecommerce, mobile commerce has attracted much attention from both practitioners and researchers. In this paper, we develop a theoretical framework to study the adoption and use of mcommerce from the information processing perspective. Based on the information processing framework, we propose that the fit between the information processing need of m-commerce users and the information processing capacity of mobile applications positively affects the perceived usefulness of users, which in turn influences their intention to adopt and use m-commerce. Keywords?ile commerce (m-commerce); information processing theory; usability; adoption INTRODUCTION Mobile commerce (m-commerce) can be viewed as a subnet of e-commerce and refers to any transaction with monetary value that is conducted via a mobile network [1]. Because of its unique characteristics, including mobility and broad reach, mobile commerce has been considered as the next bandwagon of commerce revolution. The market of mobile commerce has been growing significantly in the past few years. But its adoption is slower than that of wired internet and has not met people’s expectation [2, 3, 4]. The lack of adoption of m-commerce has been partly attributed to its usability. For example, in 2003, the Paybox winded down its mobile payment activities in all countries except Austria because of the slow growth of mobile commerce in Europe. The USA consumers aren't convinced they want or need mobile services and many think it is too complicated [2]. Some researchers attribute the failure to the usability