外文翻译--电子商务环境中CRM和ERP的整合.docVIP

本科毕业论文 外文翻译 原文 Integration of CRM and ERP in E-commerce Environment Jiang Yanjing College of Economic and Management China Three Go rges University Yichang, China rycf@ Abstract—This paper studied the Integration of Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) under electronic-Commerce (EC) environment by analyzing the relationship between CRM and ERP and their different contributions for enterprises. It is pointed that their integration will be a trend for enterprises in future EC competitive environment .Finally it was discussed on the manners of their integration and supporting technical means. Keyword: Customer Relationship Management; Enterprise Resource Pplanning; electronic-Commerce; integration I. INTRODUCTION Customer Relationship Management (CRM) is a new type of management system aimed at improving the relationship between enterprises and customers. Enterprise Resource Planning (ERP) is a kind of Business management practices and systems. They are all emerging in recent years. Through the implementation of ERP, the internal and external resources of enterprises will be digging deeply for use in the basis of reform, and their every management aspect for production, supply, marketing, man, financial, and material will be computerized, integrated and automated completely, so ERP system has increasingly become a powerful management tool. With the development of information technology and management idea, it must combine ERP and CRM to form an integrated enterprise information system, in order to make business flow more coherent and enhance enterprise’s business-to-market responsiveness and competitiveness. So it is outstanding question in need of being resolved urgently that How to successfully integrate these two systems and let them run effectively. II. TROUBLES BEFORE INTEGRATION A. What Is CRM and ERP System The earliest CRM was developed from the software used by the Front Desk sale staff, and therefore it was known as t