_家电零售连锁企业物流配送模式研究—以苏宁为例.docVIP

2013届毕业生 毕业论文 题 目: 家电零售连锁企业物流配送模式研究 ——以苏宁为例 院系名称： 管理学院 专业班级：物流管理0901班 学生姓名： 柴书剑 学 号： 200946900115 指导教师： 王 焰 教师职称： 副教授 2013 年 5 月 24 日 摘要 近年来，经历了不断扩张和大打价格战后，我国许多家电零售企业经营成本不断增加，自身利润不断下降，陷入了发展“瓶颈”。加之淘宝、京东等电子商务企业的快速崛起和飞速发展以及人们消费习惯的转变，如今的家电零售市场竞争将会更加激烈。如今谁能够有效降低企业的经营成本，谁就有可能在家电零售市场崭露头角，超越竞争对手。“第三利润源泉”学说的提出，使企业重新认识了物流的作用地位。如今，人们认识到是否具有完善、强大的物流配送体系几乎决定着家电零售连锁企业物流运作的成败。如何恰当的选择符合自身发展的配送模式已成为这些企业不得不及时解决的问题。 本文首先阐述了配送的定义、内涵等相关理论体系，通过分析国内几家典型的家电零售企业来介绍他们配送模式的发展现状与运作方式；接着具体剖析了家电零售企业物流配送的基本模式及其选择的影响因素；然后以苏宁为例，介绍其物流配送的发展历程和现有实力，研究苏宁的配送模式；最后归纳出苏宁物流配送模式值得我们学习的一些经验。 关键词： 家电零售 配送模式 自建物流 Title Research on logistics distribution mode of chain enterprise of home appliance retail in order to suning as an example Abstract Recent years, experienced expansion and price war, many home appliance retailers of our country operating costs continue to increase and their own profits continue to decline. so them come into the development of the "bottleneck". Combined with Taobao, Jingdong and other e-commerce businesses rapid rise and development and the transformation of people's spending habits, today's home appliance retail market competition will be more intense. Who can effectively reduce the operating costs of enterprises is likely to emerge in the home appliance retail market and surpassing competitors. The third profit source let enterprises re-examine the role of logistics position. Today it is recognized that the perfect and strong logistics and distribution system almost determines the success or failure of the retail chain logistics. Appropriate choice of the distribution model has become of these enterprises have the time to solve the problem with their own development.Firstly this paper describes the theoretical system of logistics distribution and introduces distribution status of the home appliance retailers through the analysis of several representative enterprises ; Then it makes detailed statisti