24080913_林_汽车4S店零配件价格与影响因素关系可行性.doc

本科生毕业论文 中文题目 汽车4S店零配件价格与影响因素关系可行性数据分析 英文题目 Auto 4S shop fittings price and influencing factors analysis of the feasibility of data analysis 学生姓名 江林轩 班级 340809 学号 学 院 商 学 院 专 业 电子商务 指导教师 王丽华 职称 副教授 摘 要 汽车4S店作为汽车销售和售后的主流渠道,零配件维修与更换已成为其营业收入的重要组成部分。本文从汽车4S店产生、发展和运营结构的研究背景入手,结合经典4S店相关商业的样本数据进行了一定的数据筛选和统计分析，构建了汽车4S店零配件与汽车行驶里程及使用年限相关性模型,得出了如下结论：对于低价的备件产品来说，里程数与备件产品的价格呈现正相关关系，而使用年限与产品价格之间的关系并不明显；而对于高价的产品来说，使用年限变为决定产品价格的主要因素，而里程数对于备件价格的影响程度就有所下降，但仍与产品价格呈现正相关的关系。本文分为五章：第一章里面包含本文研究背景、研究目的与研究意义、国内研究状况等。接着通过第三章、第四章分别从定性定量两方面对零配件的影响因素进行分析。 论文最后针对我国的汽车4S店零配件行业的现状，对该行业的发展提出的建议。 关键词 汽车4S店 维修服务 零配件 Abstract Auto 4S shop car sales and customer service as the main channel, repair and replacement of spare parts has become an important part of its operating income. This article from the automobile 4S shop to produce, development and operation structure of the research background, combined with classical4S shop business sample data of data selection and statistical analysis, construction of automobile 4S stores and spare parts car mileage and the service correlation model, conclusions are drawn as follows: for low-cost spare parts, mileage and spare parts prices showed a positive correlation, while the service life and the relationship between the price of product is not obvious; while for high-priced products, life becomes the main factor to determine the price of a product, and the mileage for spare parts price influence has declined, but still with the product price has positive correlation. Relationship. To lay the theoretical foundation. This paper is divided into five chapters: the first chapter contains the research background, research purpose and significance, the domestic research status. Then the third chapter, fourth chapter separately from the qualitative and quantitative two aspects to analyze the influencing factors of spare parts.Finally, in view of our countrys automobi