银色世界老年人用品超市可行性研究报告.docVIP

目 录 第一部分：执行概要································3 1、超市基本情况···································4 2、超市人员及开发能力················4 3、超市经营方针和发展战略··············4 4、目标市场······································4 第二部分：超市运营计划·················.４ 1、营业地点及时间··················４ 2、进货渠道·····················４ 3、经营项目······································5 4、主要产品······································6 5、经营目标······································6 6、“引商入店”战略说明······························７ 第三部分：市场分析·································7 1、服务需求调查·································· 2、价格需求调查·································· 3、竞争调查···································· 第四部分：市场预测································9 1、市场购买力预测·································· 2、服务内容的预测··································· 3、市场占有率预测··································· 4、货源与人力资源预测······························· 第五部分：营销计划································9 1、宣传策略···································· 2、营销战略····································· 3、定价策略····································· 4、推销手段····································· 第六部分：机构设置及管理····························11 1、管理理念······························ 2、股东结构······························ 3、组织结构······························ 4、部门设置与职责··································· 5、报酬制度······················6、人员考核制度····················· 7、激励方案······················ 第七部分：超市的融资需求与投向·············１６ 1、融资说明····················· 2、资金投向······························ 第八部分：财务报表分析·····························16 1、2007上半年损益表月报表···························· 2、2007下半年损益表月报表···························· 3、2007上半年资产负债表月报表························ 4、2007下半年资产负债表月报表························ 6、2007——2011年现金流量表····················· 7、2007——2011年资产负债表························ 第九部分：风险分析及解决对策··············２0 1、创业风险?···················· 2、政策风险···················· 4、商品风险···················· 5、现金风险···················· 6、授权风险···················· 7、筹资风险····················· 8、成就风险···················· 9