吉林联通公司移动互联网产品市场策略研究.pdfVIP

内容摘要 吉林联通公司移动互联网产品市场策略研究 移动通信和互联网是世界上发展速度最快、创新应用活跃度最高的两个领 域，它们的融合为电信运营商产生了广大的发展空间和创新的营业模式，各种商 业模式屡见不鲜，使整个信息产业的发展模式不断的发生变化。中国联通吉林省 分公司 （以下简称 “吉林联通”）作为电信运营商，要充分理解移动互联网产业 链为通信行业带来的变化，深入研究在移动互联网领域的战略布局，迅速抓住新 的发展变化给吉林联通的整体运营带来的盈利契机。 基于对这一现象的关注，构成了本论文的选题思路与基础。本文按照提出问 题、分析问题、解决问题的逻辑思路，首先阐述了移动互联网的在推动电信行业 发展，创造新的盈利机会，促进 3G 用户数提升等方面的积极作用。随后分析了 移动互联网的国内外运营环境。通过对影响我国移动互联网发展的宏观和微观因 素进行分析，发现了阻碍吉林联通发展移动互联网产品的内外部原因，提出了解 决吉林联通移动互联网产品营销的策略和措施。论文对吉林联通在产业链中的发 展方向及营销策略给予了战略定位，提出了适合吉林联通的 3G 营销方案，即构 建自己的开放创新体系，通过新型终端的合约计划吸引 3G 用户，打造适合本公 司的行业应用和物联网运营平台。 关键词： 移动互联网、3G、物联网、WCDMA、合约计划、市场策略 I Abstract JiLin Unicom Mobile Internet Marketing Strategy Analysis The Mobile Communications and the Internet are two areas, which are the most rapid developing speed in the world, and highest activity of innovation and application. The combination of the two areas creates vast development space and innovative business model for telecom operators. with a variety of common business models, it is a constant change of development mode in entire information industry. JiLin Unicom which is one of the most important mobile telecom carriers in JiLin Province, to fully understand the changes with the mobile Internet industry chain in the communications industry; meanwhile, to in-depth study of the strategic layout in the field of mobile Internet; lastly to seize the earnings opportunities in the overall operation of the JiLin Unicom brought by the new development and changes. Thought on the Choice the basis of the Subject is composed by the concern of the above phenomenon. According to the logistic