2011年高中英语 Unit6心灵鸡汤同步精品课件 重庆大学版必修5.pptVIP

Unit 6　Internet Shopping 心灵鸡汤 随着网络的普及，网上购物因其低廉、 快捷的优点越来越受大众特别是年轻一 代的青睐。网上淘宝正成为一种新的 时尚…… Online shopping is becoming popular in China， and more and more ,Chinese are buying books on the Net.About 63 percent of Chinese Internet ,users have made online purchases and 56 percent of them have bought reading materials，the highest ratio in the world， said a report. But according to the fourth national reading survey released by the China Research Institute of Publishing Science，there’s been a decrease in China’s national reading ratio over the past six years. However， as E-commerce has become part of people’s daily life， the book market has seen a big jump in sales and readership.D recently saw a boom in its sales and readership.“Online bookstores made it possible for people to have more choices， and at the same time， promote the print book market.”A researcher said. Yet things are not so good for traditional bookstores.“Many people come to our bookstore， just to write down the names of the books they want and then go online to buy them，”said a sales clerk at a traditional bookstore in Beijing. Faced with the low-cost advantage of online bookstores，traditional ones can do nothing but lower their prices.However， Huang Yuhai， Chairman of 99 ， an online bookseller said that online bookstores pose no threat to traditional ones， instead they can serve as a beneficial complement. Online booksellers still have a long way to go in terms of sales.“It is still too early to tell，”Huang said.“The total sales of three online bookstores including Dangdang，Joyo，and 99 read reached 500 million yuan，taking up only 2 percent of the book market in China while A alone holds 40 percent to 50 percent of the American market.”