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三星将发布新一代智能机Galaxy S4
Samsung is set to launch a device in its flagship premium smartphone range, expected to be named the Galaxy S4.
三星将要发布新一代旗舰智能手机,该机预计将被命名为Galaxy S4。
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It follows the S3, a handset that has sold more than 40 million units. The Galaxy handsets are seen as the closest competitor to Apples iPhone.
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Analysts predict software that tracks where users are looking and automatically scrolls down the page as it is read, without it being touched.
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There is also expected to be a souped-up camera and processor.
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But crucial to Samsungs future success, analysts say, is how the South Korean company plans to turn its strong position in the smartphone market into greater success with other devices such as tablets.
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Prior to Thursdays launch in New York, Samsung has unleashed a huge advertising campaign, including a series of videos involving a small boy tasked with looking after a top secret box.?
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Heavy customisation
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Like the S3, the S4 is expected to run on Googles Android operating system - but analysts are predicting some heavy customisation from Samsung in order to give the device a more distinctive feel and, crucially, set it apart from its competitors Android-based handsets.
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This is important, says Gartner analyst Roberta Cozza, if Samsung is to gain a higher level of loyalty to its device range.
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Unlike with Apple, where a large number of iPhone owners gravitate towards the iPad when they decide to purchase a tablet, the same cannot be said of other brands, where customers more likely to mix and match.
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We will see more of a step towards more stickiness towards the brand, Ms Cozza says.
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Already the Galaxy S3 can be seen as an alternative to the iPhone, [but] the integration that Apple offers with iPad is still not matched. Samsung is not there.
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The expectation the S4 will feature eye-tracking capability has been heightened by existing technology in the Galaxy S3 - the phones Smart Stay function stops the screen from dimming when somebody is
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