中国奢侈品经济的现状及成因分析论文.docVIP

摘要 进入21世纪以来，我国的国民生产总值（GDP）得到了极大的提高。人民生活水平的显著提高，促进了奢侈品市场在中国的蓬勃发展。这个新兴的经济现象很快引起了社会各界人士的关注。但在刚刚过去的2009年，金融危机虽然沉重打击了国际奢侈品市场，却丝毫没能影响到中国，奢侈品在中国的销售不降反升，从2008年的30亿美金强势增幅到2009年的50亿美金。从而成为全球奢侈品销售增幅最大的地区。本文具体结合大众传媒中的时尚杂志，论证其促进奢侈品消费所呈现的强大导向性。这种导向性包含了广告和杂志文章评论，在很大程度上激发着国人对于奢侈品的购买欲。但在金融危机的笼罩下，这种有悖于我国传统消费观念的经济现象依然走俏着实引起了一部分人的反感情绪。理性的报道与理性的消费，舆论的大潮正要求媒体与消费者一样用理性的眼光和方式对待奢侈品及其孕育而生的奢侈品经济。 关键词：传媒导向性；时尚杂志；奢侈品经济。  Abstract Into the 21st century, Chinas gross domestic product (GDP) has been greatly improved. Peoples living standards have markedly improved, promoting the luxury market in Chinas vigorous development. The rapidly emerging economic phenomenon has aroused the concern of the community. But in just the last in 2009, the financial crisis, though a heavy blow to the international luxury market, but did not influence the Chinese luxury goods sales in China rise, not fall, from 30 billion dollars in 2008 to a strong growth in 2009 50 billion U.S. dollars. Thus becoming the worlds largest luxury goods sales growth in the area. This specific combination of mass media in the fashion magazines, Argument presented by its contribution to the power of luxury goods consumption-oriented. This orientation includes a review of advertising and magazine articles, in large measure to stimulate the desire to buy luxury goods for the people. However, in the shadow of financial crisis, which is contrary to our traditional concept of consumption of economic phenomena is still Zouqiao really caused some peoples feelings of revulsion. Rational coverage and rational consumption, the tide of public opinion, media and consumers are asking the same vision and a rational approach to luxury and the economy nurtured a luxury born. Key Words: The media-oriented; fashion magazines; luxury economy 目 录 中文摘要............................................................1 英文摘要............................................................2 第1章：绪论........................................................4 1.1 Luxury?