浅谈浙江民营企业自主品牌的建设【毕业论文+任务书+文献综述+开题报告】.doc

（　2011　 届） 毕业论文（设计） 题 目： 浅谈浙江民营企业自主品牌的建设 姓　　名：　　 　　　　　　　　　　　　 专　　业：　　 工商管理 　 　　 班　　级：　　　 诚 信 明 ?? 论文(设计)作者签名： 签名日期：2011年 5 月 12 日  授 权 声 明学校有权保留送交论文（设计）的原件，允许论文（设计）被查阅和借阅，学校可以公布论文（设计）的全部或部分内容，可以影印、缩印或其他复制手段保存论文（设计），学校必须严格按照授权对论文进行处理，不得超越授权对论文（设计）进行任意处置。近年来，十分重视争创著名商标工作，成立了商标管理工作委员会，人大、政府、经贸、财政、国税、物价、工商、质监通力协作提升了奖励幅度，在政策扶持民营企业上给予优惠措施，并把争创著名商标列入政府重点工作。经过几年的努力，民营企业的品牌意识不断提高，创牌氛围日渐增强 Analyses Zhejiang civilian-run enterprises for independent brand construction Abstract Zhejiang civilian-run enterprises for independent brand started earlier, but need to further improve the overall level. In recent years, zhejiang provincial party committee, the provincial government attaches great importance to strive for famous trademark work, established zhejiang the management committee, National Peoples Congress, government, trade, finance, the irs, price, industry and commerce, qualitative inspect tongli collaboration. Improved in policy support, reward amplitude preferential measures on private enterprise, and striving to create famous brand included in the government key work. After several years of effort, zhejiang civilian-run enterprise brand awareness, and constantly improve the growing CARDS atmosphere. Through analysis of zhejiang civilian-run enterprises for independent brand development present situation, analyzes the problems existing in the development, and based on this, advances the development of private enterprise of independent brands relevant countermeasures. Keywords: meaning Hierarchical structure problems countermeasures significance 目录 引言·········································································1 1 自主品牌理论概述···························································1 1.1 自主品牌的含义··························································1 1.2 自主品牌的层次结构······················································2 1.21 企业层面··················································