顾客价值战略在公司的竞争力外文翻译.docVIP

外文翻译 原文 The Customer Value Strategy in the Competitiveness of Companies Material Source: /journal.html Author: Maohua Li By the in-depth development of economic globalization in recent years, market competition has become the focus of the fight against various companies. The survival and development of companies is not only depending on its own resources, but also relying on more value-oriented consumers. For companies around the world, their tasks are not only to take a variety of measures to deal with market risk, but also to keep pace with the trend of the times and make appropriate adjustments on the strategy and tactics of the company to deal with all problems arising from the fierce competition. With the thinking of customer-oriented deeply rooted in the marketing field, customer value has been regarded as a new source of companies’ competitive advantage. Therefore, customer value strategy has become an important part of companies’ strategic development strategy. Since the 1970s, scholars and business managers continue to explore the new approaches which adapt to the changes in the marketing, from product-centered focus on product quality to customer-oriented” on customer satisfaction and loyalty. Until 1990s, by putting forward the concept of customer value, marketing concept reaches a whole new level. The value concept seems to be one of the most recent and most popular trends. In recent years, customer value has become a major focus among strategy researchers and practitioners as an essential element of a firm’s competitive strategy. (Ravald and Grnroos, 1996) Customer value and customer benefit are key concepts in marketing as well as operations management the emphasis in airline management seems to lie on cost management and traditional quality management customer value concepts in passenger air transport, becomes clear that there have been changing focuses not necessarily always driven by customer needs but more by technical and market influence