宁波红色旅游发展现状与对策研究毕业论文.docVIP

毕业论文 （20_ _届） 宁波红色旅游发展现状与对策研究 摘 要 红色旅游作为一种新兴的专项旅游活动形式和产品类型是在二十世纪九十年代中后期才逐步发展起来的近年来红色旅游发展迅猛，已成为当前国内旅游产品之一。关键词：Abstract Red tourism, as a new kind of special tourism activities form and product types are in the mid 1990s only gradually developed. In recent years, red tourism has grown rapidly and become one of the current domestic tourism products. In the national vigorously developing red tourism, in the tide of ningbo red tourism has made great progress, But because of ningbo red traveling development later, and therefore in red tourism development process in many difficulties and problems, How to solve these problems, difficulties and problems in promoting the sustainable development of red tourism, realize the red tourism social benefit and economic benefit, for promoting the development of the tertiary industry in ningbo has very important significance. In order to further promote the development of red tourism Ningbo, and in-depth research, red tourism resources in Ningbo Development Status, using the questionnaire of the market characteristics of red tourism in Ningbo. Ningbo combined with red tourism resources, market research, understand the current development of red tourism in Ningbo. For content is not enough, inadequate facilities and equipment, products a single, integrated development problems such as inadequate, for the better development of the red tourism industry in Ningbo, proposed to increase the content, improve facilities, emphasis on integrated resource development and project integration and marketing measures in five areas. Keywords: Red ; Tourism; Ningbo目 录 引 言 1 1 红色旅游基础理论概述 2 1.1 红色旅游的涵义 2 1.2 红色旅游的特点 2 1.3 红色旅游资源概述 3 2 宁波红色旅游发展现状及问题 6 2.1 宁波红色旅游资源现状 6 2.1.1 宁波红色旅游资源特征 6 2.1.2 宁波红色旅游资源的优势和劣势 9 2.2宁波红色旅游市场发展现状 11 2.2.1 宁波红色旅游市场分析 11 2.2.2 宁波红色旅游市场的基本特征 15 2.3 宁波红色旅游发展现状存在的问题 16 2.3.1 宁波红色旅游内涵挖掘不够 16 2.3.2 基础设施与旅游设备不完善 16 2.3.3 宁波红色旅游产品类型单一 16 2.3.4 红色资源整合力度不够 16 2.3.5 红色旅游市场波动幅度较大，发展不稳定 17 3 宁波红色旅游发展对策研究 18 3.1 内涵的挖掘与品位的提升 18 3.2 加大资金