浅析体育产业组织的核心竞争力.pdfVIP

2007 11 N ov ember 2007 19 6 Jour nal of Cap ital Instit ute o f Physical Edu cat ion V ol 19 N o 6 略论体育产业组织的核心竞争力 A Brief Talk on the Core Competitivenessof Sports Industry Organizations , , REN Bup an, W U Jir ao, XI E Weiping : 战略理论作为组织配置资源, 协调各种经营活动, 完善管理的思想体系, 又是形 组织竞争力的强有力的工具面对日趋竞争激烈的全球体育市场, 体育产业组织如 何争夺市场和生存发展的空间, 就必须站在战略的高度培养长期的竞争优势, 从而适应 复杂多变的竞争环境组织的核心竞争力作为组织管理重要的指导原则和科学方法以 及组织制胜的法宝因此, 增强组织的核心竞争力将 为今后我国体育产业组织战略 管理的第一选择 : 体育产业组织; 核心竞争力; 战略管理 : G8005 : 10097 83X( 2007) 0600200 3 : A Abstract:T he str ategic theor y can help to or ganize allocation of r esources, coo rdinat e v a rio u s o per ation camp aign s and perf ect the ideolog ical system o f m anagem ent , w hile it is also a pow er ful too l to f o rm the o rg anizat ional comp etitiveness In fro nt o f the inten se comp etitio n of the glob al spor t s m arket day by da y, if spor t s industr y and o rg anizatio n s hop e to f ig ht f or the m a rket and dev elo ping sp ace, they h av e to f o ster a lo ngterm co m petitive advantag e and stand on a st rateg ic hig h g round, so as to adapt to the complex , chang eable and co mpetitive env ir onm ent T he co re co mpetitiveness of or ganizatio ns is the impor tant gu ideline and scientif ic m ethod f or o rg anizational m anag em ent and also a key point in w inning T her ef ore, incr easing the or ganization s core comp etitiv eness w ill be co m e the f irst optio n f o r spo rt s industr y and o rg anization s in their st rateg ic m anag em ent in China ey words:Spo rt s indu str y o rg anization s; Core com petit i