某商业街服装店对品牌的选择机制.docVIP

山西师范大学现代文理学院本科毕业论文 某商业街服装店对品牌的选择机制 姓 名 系 别 专 业 班 级 学 号 指导教师 答辩日期 成 绩 运城某商业街服装店对品牌的选择机制 内容摘要 很久以前，人们的生活标准考虑到食物和衣服，而随着时代的进步，品牌的概念越来越被消费者所重视，代理也成为一个重要的品牌发展之道，越来越多的各行各业反映。不同种类的商品更有品牌要求创建自己的品牌。随着人们生活的改善，消费水平的提高，人们开始选择更多品牌他们自己不同的生活。每个品牌都有自己独特的风格，大品牌的代理商，往往折扣高利润空间。需要最大限度地优势每个商店都有自己的选择机制的，重要意义。A long time ago, the standard of living of the people refused to take into account food and clothing, along with the development and progress, however, the concept of the brand more and more consumers attach importance to, the agents also become an important brand development, a phenomenonmore and more and from all walks of life reflected. Different kinds of goods become more brand conscious and asked to create their own brand. With the improvement of peoples lives, consumption levels, people began to select more brands to adapt to their own life. Each brand has its own unique style, the agents of big brands, often high-profile, while discounts are also high, however, the profit space is small; small brands are the opposite, discounts, although low, visibility and quality of goods often can not keep up the customer the pursuit of the brand. Therefore, clothing stores need to maximize the analysis of the strengths and weaknesses of each brand while avoiding disadvantages for the best value for money. Each store has its own brand to choose the method of the mechanism, this approach has important significance. 【Key Words】clothing store select brand benefits 目 录 一、引言…………………………………………………………………………………(1) 二、文献综述…………………………………………………………………………（2） 三、品牌的选择机制………………………………………………………………（3） （一）“派克兰帝”专卖品牌的选定过程………………………………………………(3) （二）综合比较各种品牌的选定机制…………………………………………………(5) 四、总结…………………………………………………………………………………（8） 参考文献………………………………………………………………………………(8) 致谢……………………………………………………………………………………(9)  运城某商业街服装店对品牌的选择机制 学生姓名：王静 指导教师：李峰 一、引言 很久以前，人们的生活标准考虑到食物和衣服，而随着时代