商业模式概述外文文献翻译中英对照.docVIP

西安邮电大学 毕 业 设 计（论 文） 外文文献翻译 学 院： 经济与管理学院 专 业： 市场营销 班 级： 营销0802 学生姓名： 薛春林 导师姓名： 欧晓华 职称： 副教授 起止时间：2010年 12月20日 至 2011年 6月20日  英文原文 Overview of business model A business model describes the rationale of how an organization creates, delivers, and captures value[1] (economic, social, or other forms of value). The process of business model construction is part of business strategy. In theory and practice the term business model is used for a broad range of informal and formal descriptions to represent core aspects of a business, including purpose, offerings, strategies, infrastructure, organizational structures, trading practices, and operational processes and policies. The literature has provided very diverse interpretations and definitions of a business model. A systematic review and analysis of manager responses to a survey defines business models as the design of organizational structures to enact a commercial opportunity[2]. Further extensions to this design logic emphasize the use of narrative or coherence in business model descriptions as mechanisms by which entrepreneurs create extraordinarily successful growth firms [3]. Whenever a business is established, it either explicitly or implicitly employs a particular business model that describes the architecture of the value creation, delivery, and capture mechanisms employed by the business enterprise. The essence of a business model is that it defines the manner by which the business enterprise delivers value to customers, entices customers to pay for value, and converts those payments to profit: it thus reflects management’s hypothesis about what customers want, how they want it, and how an enterprise can organize to best meet those needs, get paid for doing so, and make a profit.[4] Business models are used to describe and classify businesses (especially in an entrepreneurial setting), but they