我国电子商务发展的策略毕业论文设计说明.docVIP

我国电子商务发展的策略 摘要 互联网络技术在全球的广泛使用，标志着人类社会开始进入“网络经济”时代。“网络经济”时代一个最显著的特征就是信息技术在传统商业领域的应用，即：电子商务。它必将对全球经济的发展起重要的推动作用，并将成为21世纪人类信息社会的核心。电子商务的发展，有助于缩短发展家与发达国家之间的差距，同时也使更多中国企业能够与国外大企业甚至跨国企业站在同一起跑线上。因此，电子商务的兴起，为我国各类企业提供了一次难得的发展机遇。但我们也应看到Chinas e-commerce development strategy Abstract Internet technology in the widely used around the world, marking the beginning of human society into the network economy era. Network economy era of one of the most salient features of information technology in the field of traditional business applications, namely: e-commerce. It will be the development of the global economy play an important role in promoting, and will become the 21st century the core of the information society. Development of e-commerce, developing and developed countries help to reduce the gap between, but also so that more Chinese enterprises to large enterprises with foreign multinational corporations and even stand on the same starting line. Therefore, the rise of e-commerce for all types of enterprises in China provides a rare opportunity for development. But we should also see that the current sub-business of Chinas overall development level is not high, is still at the early stage of development, but Chinas fast growth of e-commerce, development prospect is broad. Based on the history of the development of Chinas e-commerce and development problems in their detailed analysis in the development of Chinas e-commerce opportunities and challenges, and then to further explore the development of Chinas e-commerce strategy. In the process of Chinas development of e-commerce has been more in-depth understanding and experience. Keywords：e-commerce，development，strategy 目 录 1 引言 1 1.1 电子商务的定义 1 1.2 基本特征 1 1.2.1 电子商务是网络经济 1 1.2.2 电子商务是数字经济 1 1.2.3 电子商务是信息经济 1 1.2.4 电子商务是知识经济 1 1.2.5 电子商务是结合经济 2 1.3 国内研究状况 2 2 中国电子商务的发展经历以下三个阶段 3 2.1 99年——02年萌芽阶段 3 2.2 03年——06年高速增长阶段 3 2.3 07年——10年电子商务纵深发展阶段 3 3 我国电子商务发展过程中存在的问题 5 3.1 国家政府等公共管理方面的问题 5 3.1.1 网络基础设施不足 5 3.1.2 物流配送体系问题