第21届华交会总结分析报告.docVIP

第21届华交会总结分析报告 Final Report of the 21st East China Fair (2011 Shanghai) 一、 概况Briefing 第21届中国华东进出口商品交易会于2011年3月1日至5日在上海新国际博览中心举行。本届展会展览总面积与上届相同，为10.35万平方米。设服装、家用纺织品、装饰礼品和日用消费品（下设家居用品专区、电子消费品专区和其他日用消费品专区）四大展区，标准展位5310个，参展企业3326家。在5天的展期中，到会境外客商共计20,105人，比上届递增5.65%，其中新客商9845人，占比达到48.97%。 成交金额28.39亿美元，比上届增长3.88％。 The 21st East China Fair (2011 Shanghai) was held in Shanghai New International Expo Center from March 1st to 5th 2011. The exhibition halls were separated into four parts as Garments, Home Textiles, Art Deco Gifts, Consumer Goods (including Home Products Sector, Electronic Consumer Goods Sector, and Other Consumer Goods Sector), covering an area of 103,500 square meters and having 3,326 exhibitors with 5,310 standard booths in the fair. It received 20,105 visitors from overseas, and among which 9,845 are new visitors. Within the 5 show days, the total amount of trade deals was US＄,839 millions, increased 3.88% than the previous year. 到会客商分析Visitors Analysis 本届华交会吸引了国内25,000名专业客商和来自全世界133个国家和地区的20,105名境外客商到会洽谈。境外客商中，亚洲到会客商高居首位，为14,525人，欧洲到会客商2,985人， 北美洲到会客商1,737人 。 在光临本届华交会的境外买家中，由24个国家的政府部门或专业协会专门组织前来的的洽谈团组有127个。 The 21st ECF attracted 25,000 domestic visitors and 20,105 overseas visitors from 133 countries and regions. As statistics, 14,525 Asian overseas visitors came to the fair, which was the largest group. The next one was 2,985 from Europe and 1,737 from North America. Among them, 127 delegations organized by 24 foreign governments and associations came to ECF for purchase and negotiation. 图一、 本届华交会到会境外客商数量分析 Analysis of the Amount of Overseas Visitors 图二、本届华交会到会境外客商与会目的分析 * Analysis of the Purpose of Participating the fair* (* 以进行选择的14560位客商数据为基础，部分客商有多重与会目的 Based on 14560 visitors’ choices, and some visitors had multiple purposes) 表三、本届华交会到会境外客商经营范围分析* Analysis of the Business Scope of the Overseas Visitors 展 区 Exhibition Areas 展 品 Exibits 百分比 Pcnt 服装Fashion/Garments 男装 Mens 32.71% 女装 Womens 26.50% 童装 Kids 12.65% 其他 Othe