国际经济与贸易专业毕业论文--华为国际竞争力状况和进一步提升对策分析.docVIP

摘 要 在经济全球化的背景下，增强国际竞争力是企业生存的客观要求，也是企业发展壮大的必然选择。目前随着我国通信设备制造业的崛起，越来越多的我国通信设备制造厂商在满足国内市场需求的同时，积极开拓国际市场取得成功。深圳华为技术有限公司作为中国电信制造的龙头企业，它在进军国际市场中取得优异的成绩。研究华为的国际竞争力状况，一方面可以帮助国内的企业确定自己现在所处的阶段和国内外市场的现状，更为重要的是可以帮助企业明确应采用何种战略才能成功地实施国际化，以及如何合理应对国际化进程中可能面临的问题。这对国际化进程中的中国企业具有十分重要的参考价值和实践意义。 本文结合国际上先进的企业国际竞争力的指标体系对我国企业竞争力的情况进行分析，进而分析华为的国际竞争力状况。西方国家因为泡沫经济破灭而停滞的网络改造与建设迫在眉睫，他们为了效益而降低设备采购和运营成本，寻求持续的业务支撑能力，这就给华为国际化提供了机会。同时，华为国际化面临资源配置、品牌认可、营销人才与网络、知识产权及信贷风险等问题的挑战。推动华为进一步国际化发展的主要对策是：进一步与合作伙伴广泛展开战略合作，构建高质量的低成本优势，把握好海外客户需求；进一步提升人员国际化素质，进一步提升研发能力，谨慎进入高风险国家市场。本文基于对华为国际竞争力的分析和建议，提出了推进中国制造业全球化的建议，希望能对越来越多的走向全球化进程的中国高科技企业提供一定的借鉴作用。 关键词 企业国际竞争力 华为 制造业 国际化 Abstract In the context of world economic integration, enhancing international competitiveness is an objective requirement of business survival, but also an inevitable choice for enterprise development and growth. At present along with the rise of Chinas telecommunications equipment manufacturing industry, more and more of Chinas telecommunications equipment manufacturers to meet domestic market demand, we will actively explore the international market success. Shenzhen Huawei Technology Co.Ltd. as a leading enterprise of China Telecom made it into the international market, achieved excellent results. Huaweis international competitiveness study the situation on the one hand can help domestic firms to determine their current stage of the domestic and foreign markets, the status quo,More important is that it can help companies clear what strategy should be used to successfully implement an international scale. And in the process of internationalization may face problems in taking appropriate measures to prevent these problems. Being involved in international competition, manufacturing enterprises. Is of great reference value and practical significance.In this paper, in the international competitiveness of enterprises on the basis of research and have been based on the theoretical framework, combined with international advanced enterpr