煌上煌营销渠道的现状的分析和对策的研究.doc

2013届本科生毕业论文 学校代码： 学 号：090602050110 煌上煌食品营销研究是一家以畜禽肉制品加工为主的食品 Abstract Along with our countrys reform and opening up, with the rapid development of domestic economy, Peoples Daily life level also increased, people for livestock and poultry meat food demands more and more rich, so now the food enterprise also pay more and more attention to product marketing strategy, only in this way can in the food market competition to win. And for food industry, establishing a long-acting channel is of crucial importance. This article through the analysis of the characteristics of the food industry marketing channel and existing problems, and accordingly put forward the strategy of the many food sources, such as raising channels for green marketing concept, establish flat marketing channel structure, thus forming the integration of internal system, network marketing, chain distribution, etc.Achieves achieves company as case, achieves the bright as a predominantly ChuQinRou products processing and food processing food famous enterprise, want to in deep processing of ChuQinRou strives for the survival in the food industry development, the enterprise of food marketing channels are too traditional, even far behind the speed of network marketing development in modern society, facing the current food industry in the intense competition environment, marketing channel for bright bright on the enterprise to carry on the reasonable and effective marketing channel more and more the necessity, and to strengthen the countermeasure research of food marketing channels has important guiding significance. 【Key words】 Food marketing Marketing channel countermeasures 目 录 第1章 绪论 1 1.1研究背景 1 1.2研究的意义和目的 1 1.2.1研究的意义 1 1.2.2研究的目的 2 1.3食品营销渠道的现状研究 2 1.3.1国内研究现状 2 1.3.2国外研究现状 3 1.3.3国内外研究的总结 4 1.4研究方法 4 第2章 营销渠道的相关理论 5 2.1营销渠道概念、类型 5 2.1.1营销渠道的概念 5 2.1.2营销渠道策略的类型 5 2.2建设营销渠道必要性 5 2.3营销渠道方法、新趋势 5