试论电视相亲节目的可持续发展的论文.docVIP

湖南大学毕业论文 题目：试论电视相亲节目的可持续发展 学 院： 文学与新闻学院 专 业： 广播电视新闻学 学 号： 姓 名： 指导老师： 完成日期：2013年5月7日 目 录 中文摘要、关键词·······················································1 英文摘要、关键词·······················································1 绪论·····································································2 一、确保真实性是可持续发展的基础·····································3 （一）确保相亲嘉宾信息和意愿的真实性······································3 （二）确保主持人思想情感的真实性··········································4 二、合理的婚恋价值观是可持续发展的保证······························5 （一）合理的婚恋价值观是媒体履行责任的必要································6 （二）合理的婚恋价值观是获得受众关注的前提································7 三、适当的节目创新是可持续发展的动力································7 （一）节目形式的创新······················································8 （二）节目内容的创新······················································8 四、全方位打造品牌是持续发展的必由路径·····························10 （一）凝聚特色与个性标识品牌·············································10 （二）培养名主持人彰显品牌···············································10 （三）多媒体综合传播树立品牌·············································11 （四）以成绩和实效维护品牌···············································11 结语····································································12 注释····································································12 参考文献································································12 试论电视相亲节目的可持续发展 摘要：近年来，我国的电视相亲节目经历了萌芽到衰落，到再次如火如荼、异常火爆的曲折历程，电视相亲节目如此的大起大落，本文结合婚恋节目出现的问题从可持续发展提出对策：真实性作为电视相亲节目的生存之基础，真实性尤为重要，特别是嘉宾的意愿和信息的真实性以及主持人情感反映的真实性；从媒体责任和受众需求方向来树立合理的婚恋价值观；适当的内容和形式的创新来延续扩展相亲发展之路，打造栏目品牌，定位栏目内容，提升知名度和美誉度，这应该是中国电视相亲节目的可持续发展之路。 关键词：相亲节目； 可持续发展； 媒体责任 Discussion on the sustainable development of the TV dating show Abstract：In recent years, Chinas TV dating shows has experienced the germination to decline, tortuous journey to once again in full swing, unusually hot, obviously television dating shows have become the important types of TV programs,