备战2013四级阅读练习：户外广告——广告牌的兴起.docVIP

本篇阅读材料“户外广告——广告牌的兴起”选自《经济学人》（原文标题：Out-of-home advertising Billboard boom 2011.4.20）。如果大家觉得比较简单，就当作泛读材料了解了解，认识几个新单词或新表达方式也不错。如果大家觉得这些材料理解上有难度，不妨当做挑战自己的拔高训练，希望大家都有进步^^?　　The future of out-of-home advertising is rosy, and digital.?　　ROADSIDE billboards, posters on buses and subway escalators, ads in airport terminals—a type of publicity known as out-of-home advertising—used to be the dull end of the industry. No more. The falling price and improving quality of flat-screen displays mean that static posters printed on paper are being replaced by snazzy digital commercials with moving pictures, so