英语口语3.docVIP

1. Marketing D:The act or process of buying and selling in a market. E:The classic components of marketing are the Four Ps: product, price, place, and promotion. component [k?m’p?un?nt] adj. 组成的，构成的n. 成分；组件；[电子] 元件 Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a relationship with them. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for coffee can be thought of as marketing. The ultimate goal of marketing is to match a company’s products and services to the people who need and want them, thereby ensure profitability. profitability [,prɑf?t?’b?l?t?] n. 赢利能力；收益性；利益率 2. Market research D:The gathering and evaluation of data regarding consumers’ preferences for products and services. D:market research,organized use of sample surveys, , focus groups, and other techniques to study market characteristics (e.g., ages and incomes of consumers; consumer attitudes) and improve the efficiency of sales and distribution. poll [p?ul]投票；剪短；对…进行民意测验；获得选票 E:Market research is an early step in the marketing process, and includes an analysis of market demand for a new product, or for existing products, as well as appropriate methods of distributing those products. Techniques in market research include telephone polling and focus group interviews to determine customer attitudes, pricing sensitivity, and willingness to use delivery alternatives. Most large banks have their own market research departments that evaluate not only products, but their Brick and Mortar branch banking networks through which most banking products are sold. mortar [‘m?:t?] n. 迫击炮；臼，研钵；灰泥vt. 用灰泥涂抹，用灰泥结合 3. Market share D：The proportion of industry sales of a good or service that is controlled by a company. E:For example, if the total sales of a certain product in a market is $100, 000, and the company in que