我国软件企业欧美市场进入策略的研究.pdfVIP

Abstract As the result of globalization, resources of any business must be allocated worldwide in order to achieve the best distribution. Software outsourcing plays an important role in IT fields. Off-shore outsourcing refers to the process of software service coming from high- cost area to low-cost area, that is from Europe, America and Japan to China, Indian, Russia, Philippine , Mexico etc. Facing the huge European and American software market, what kind of market entry strateg ies should Chinese software firms apply?