[管理学]Managing External Relationships.pptVIP

ULMS519 Global Corporate Strategy Lecture 7 Managing External Relationships Session Objectives Define Alliances and Networks Identify Different Types Examine Motives Behind Alliance and Network Formation Consider Issues In Formation and Maintenance of Alliances Analyse What Factors Influence The Extent of Equity Commitment In Alliances Strategic Alliances Voluntary Arrangements Between Independent Firms Vary In Operational And Geographic Scope Significant Increase In Past 20 Years Market Reach Resource Strength Strategic As They Involve Sharing of Core Resources and Capabilities Generally Seen