电视节目主持人视觉形象符号研究.pdfVIP

电视节目主持人视觉形象符号研究 摘 要 当前电视产业蓬勃发展，电视节目中的主持人所塑造的视觉形象符号 所承载的意义，已经远远超过其视觉形象本身。对电视节目主持人视觉形 象符号的研究，也越来越具有现实意义。本文从符号学的角度出发，对电 视节目主持人视觉形象符号进行了概念界定，并分析电视节目主持人视觉 形象符号的构成要素，对电视节目主持人视觉形象符号进行了较为系统的 梳理和解构。电视节目主持人视觉形象符号系统作为一个大的系统，主要 包含了形象语言符号系统和体态语言符号系统两大子系统，它们之间相互 作用和影响。电视节目主持人视觉形象符号是一个完整的表意系统，在实 际的传播过程中，不能单独的、孤立的看待某个子符号系统的作用，而要 综合考虑整个符号系统的意义生成。同时，在电视节目主持人视觉形象符 号意义的生成、传递和实现的整个过程中，主持人视觉形象符号的传播效 果与受众的解读是紧密联系的，符号意义的阐释基于特定的语境和文化背 景。作为传播者的主持人，在进行视觉形象符号构建时，必须重视符号意 义的阐释，才能实现信息的有效传播。 关键词：符号 主持人 视觉形象 I A STUDY ON THE VISUAL IMAGE SYMBOL OF TV PRESENTER ABSTRACT Currently the TV industry is flourishing, the symbol visual image shaped by television presenter has borne great significance that goes far beyond its visual image itself. The study on the visual image symbol of television presenter has carried with more practical significance. This paper starts from the perspective of semiotics, defines the visual image of television presenter, and tries to systematically organize and deconstruct it. As a large symbol system, TV presenter visual image mainly contains two subsystems, the image of language sign system and body language symbol system, they affect the interaction between each other. TV presenter visual image symbol is a complete ideographic system, when comes to the role of its subsystem, it can’t be seen as a single, isolated symbol on the actual communication process, but consider the significance generated by the entire integrated system of symbols. Meanwhile, on the entire process of generating, transmitting and implementing the significance of visual image symbol, the communication effects