论我国驰名商标反淡化保护.pdfVIP

摘 要 驰名商标是品牌的核心构成部分，是商品和服务高信誉度、高知名 度的本质体现，是提高企业市场竞争力和国家经济竞争力的重要方式。 近年来，驰名商标淡化作为一种更具隐蔽性、多样性和危害性的侵权形 态，越来越引起社会的关注。与混淆一样，商标淡化也是一种商标侵权 行为，淡化制度的理论基础是商标权保护范围的扩张。从制止混淆到制 止淡化是商标权保护范围的一次重大变化。淡化理论虽早已提出，但迄 今为止尚谈不上成熟，对淡化行为的认定也没有形成公认的标准。越来 越多的国家开始在商标法或竞争法中纳入反淡化的内容，以美国为代表 的西方国家纷纷在淡化的理论和实践上进行了有益的尝试，积累了宝贵 的经验。我国尽管已有对驰名商标进行反淡化保护的实践，驰名商标淡 化理论也在相关法律法规中有所体现，但尚无明确的反淡化立法，不足 以应对当前商标淡化的复杂情况，有不少问题期待完善。本文希望能通 过对相关案例的分析、研究，对我国驰名商标的反淡化保护问题进行一 些积极的思考。 关键词 驰名商标，反淡化，商标保护，立法建议 PROTECTION ON ANTI-DILUTION OF WELL-KNOWN TRADEMARK OF PRC ABSTRACT Well-known trademark is the core of the constitution of brand, the substantial embodiment of the high reputation, well-known of the products and services, as well as the important way to improve the market competitive ability of enterprise and economic competitive ability of the nation. Recent years, the dilution of well-known trademark, as the tortuous act which has more concealment, more diversity and more harm, is becoming the hot spot of the public. The same as the confusion of trademark, the dilution of trademark is an action of trademark tort. The academic basis of dilution system is the extension of the protection scope of trademark. It is the material improvement of the protection scope of trademark that the determent of confusion changes to the determent of dilution. Although the dilution theory has been raised for a long time, it is still not mature enough till now. The general recognized standard of cognizance of dilution has not been formed yet. More and more nations have been containing the content of anti-dilution into their trademark law or competition law. The western countries, such as t