呼伦贝尔市奶业竞争力分析.pdf

摘 要 呼伦贝尔市有着丰富的草原资源，是中国的重要奶源基地。呼伦贝尔市向来以 奶产量高、品质好而闻名。2008 年的“三鹿奶粉事件”，突袭而来的毒奶粉风暴， 席卷了整个中国奶业，给快速发展的中国奶业当头一棒。作为我国重要奶源基地的 呼伦贝尔市奶业也深受其害，出现了收购牛奶价格低廉，奶农倒奶事件，使曾经辉 煌的呼伦贝尔奶业发展陷入困境。 本文以波特钻石模型理论为基础，运用波特模型的生产要素、需求状况、相关 支持性企业、企业战略结构和竞争对手，以及政府和机遇等因素进行分析，来研究 呼伦贝尔市奶业的国内竞争力现状，对其竞争力进行分析与评价，提出如何提升呼 伦贝尔奶业竞争力的建议。 关键词：波特钻石模型；奶业竞争力；呼伦贝尔 The Competitiveness analysis of dairy Industry in Hulunbeier city Abstract Hulunbeier City is China's important milk base, has rich grassland resources. Hulunbeier city because of the quality of the milk source is famous in the world. In 2008," Sanlu milk powder incident" swept the whole of China dairy industry. Raid to tainted milk storm is a head-on blow to the rapid development of the dairy industry in China. Hulunbeier city also suffered as our country's important milk source base. There to buy milk prices low, Appeared to pour milk for dairy farmers. Once brilliant Hulunbeier dairy development predicament. In this paper based on the theory of Potter's Diamond Model. Use of production factors, demand conditions, related to support enterprise, enterprise strategy structure and competition, as well as the government and opportunity analysis of Hulunbeier milk industry competition power. This studies current situation of dairy industry in Hulunbeier City, and evaluate. To find out the influence factors of the competitiveness of dairy industry in Hulunbeier city, Put forward to promote the competitiveness of dairy industry in Hulunbeier city. Key Words: Porter diamond model; Dairy industry; Hulunbeier Directed by： Prof.QIAO Guanghua Applicant for Master degree：LI Cainan