托福阅读练习：优衣库加速占领中国市场.docVIP

托福阅读练习：优衣库加速占领中国市场 小马过河为大家准备了“托福阅读练习：优衣库加速占领中国市场”， 供各位备考托福的考生们参考使用，来提高自己的托福成绩！免费咨询电话：400-0123-267 　　Business 　　商业 　　Uniqlo Golden fleeces 　　日本服装品牌神话——优衣库 　　Zara's Japanese rival gears itself to conquer China. 　　作为西班牙服装品牌Zara的竞争对手，日本本土服饰品牌Uniqlo优衣库正加速占领中国市常 　　FASHIONABLE Japanese are sniffy about Uniqlo's cheap clothes. There's even a slang word for "you've been caught [wearing] Uniqlo". Students shout "unibare!" when they see an offender. 　　时尚的日本人对Uniqlo品牌的便宜衣服嗤之以鼻。时尚的日本人对Uniqlo品牌的便宜衣服嗤之以鼻。对于"你居然穿过优衣库"，他们甚至自己编出了一句俚语。当学生们在看到令他们厌恶的人时，就会管他叫"穿优衣库的!" 　　Tadashi Yanai, Uniqlo's founder, admits that his brand has a better image abroad than in Japan. So on March 16th he opened his biggest-ever store in Ginza, Tokyo's smartest street. He has done the same thing in New York, opening a big posh shop to give his clothes more allure. Now he wants to impress not only Japanese shoppers but Chinese ones, too. 　　优衣库创始人柳井正先生坦言，优衣库的品牌形象在国外市场要好于日本国内。由于这个原因，3月16日他在东京最时尚的繁华购物街——东京银座——开设了其史上最大的购物店。 柳井正先生在纽约也如法炮制，开设了一家大型时髦的店面以添其品牌服饰更多的吸引力。现在，他不仅想要给日本购物者们留下深刻印象，也想让中国消费者们给优衣库服饰在形象上加分。 　　Like Inditex, the Spanish firm that owns the Zara brand (see article), Mr Yanai is betting big on Asia. He plans to open 100 stores in Asia (outside Japan) this year, rising to 200-300 annually in a few years' time. His target is for Uniqlo to generate most of its revenues abroad within four years. Last year Uniqlo's Japanese sales were ￥600 billion ($7 billion); foreign sales were less than a sixth as much. 　　和坐拥Zara服装品牌的西班牙公司Inditex(印第纺织)一样，柳井正先生在亚洲区下的赌注颇大。今年，他计划在亚洲区开设100家品牌购物店(日本本土除外)，在随后的年份里面以每年200-300家店铺递增。他的目标是，四年内使优衣库品牌服饰在海外市场利润额得到大范围增加。去年，优衣库服饰在日本的销售业绩是6000亿日元(约70亿美元);其海外销售业绩低于国内销售业绩的六分之一。 　　Uniqlo's approach is quite different from Zara's. Whereas the Spanish firm chases every fleeting fashion, Uniqlo relies on large volumes of high-quality, cheap items, such as fleeces and jeans, that last all season. But it is far less global. According to Yukimi Oda of Morgan Stanley MUFG in Tokyo, sales of Fast R