孙子兵法 之 营销战略.ppt

Sun Tzu and the Art of Sales Leadership孙子兵法 之 营销战略 Management by Objectives 目标性管理 What is Strategy? 什么是战略？ The 3 Components of Winning Strategies 成功战略的3大组件 The Goal/ Objective 目标 The Resources Needed 所需资源 The Responses from Customers and Competitors 客户及竞争对手的反应 The Goal/ Objective 目标 Why this goal/ objective? 为什么要达到这个目标？ How to achieve it? 如何达到？ What information is required? 需要什么信息？ What skills are needed? 需要哪方面的技能？ How to monitor progress? 如何监控进度？ The Resources Needed 所需资源 Manpower 人力资源 Equipment 设备 Materials 材料 Funds 资金 Marketing exposure 市场曝光 Network 人际网络 The Responses from Customers an